Business of Entertainment - Workshop by Tarun Tripathi!

Mr. Tarun Tripathi is the Former Head of Marketing, Yash Raj Films (YRF) and Mr. Tarun Tripathi is the Former Head of Marketing, Yash Raj Films (YRF) and ex-Director, MySpace India. He joined YRF in 2002 and has been responsible for film marketing tie-ups, the most significant being that of ‘Hum Tum’, ‘Dhoom’ and  ‘Bunty Aur Babli’. Following a productive 5-year stint at Yash Raj Films, he joined MySpace.com as Director-Marketing and Content, for its India operations. The social networking site launched its customised Indian beta version under his supervision. Prior to joining YRF, he worked with global advertising agency Grey Worldwide (Mauritius) and KPMG (Mauritius). Mr. Tarun Tripathi currently teaches the course – “Business of Entertainment” at MICA. Tarun is a master of the Entertainment game. Be it the fundamentals of entertainment as defined through cultural entities or creative dimensions in marketing movies, he is IIM Lucknow's undisputed entertainment guru. He held the audience spell bound with his insights on the music industry and the marketing strategies used for Hum Tum. Tarun's most endearing trait is his passion for giving back to IIM Lucknow. The 8 hour workshop which spanned two days took the students through a comprehensive journey of the Culture Industry of which Entertainment Business is a part. The workshop was not the only delight though. Tarun also floated 2 competitions - a Case study contest and a Live Project. The case study contest focussed on emerging trends in social media while the Live Project was floated in association with Star One. Both competitions were of high significance to the student community best indexed by participation by over 160 students from the second year batch alone! On the whole, the workshop offered great insights into an industry that has recruited very few professionals and it opened up channels for new career options to IIM Lucknow's whiz kids. He joined YRF in 2002 and has been responsible for film marketing tie-ups, the most significant being that of ‘Hum Tum’, ‘Dhoom’ & ‘Bunty Aur Babli’. Following a productive 5-year stint at Yash Raj Films, he joined MySpace.com as Director-Marketing and Content, for its India operations. The social networking site launched its customised Indian beta version under his supervision. Prior to joining YRF, he worked with global advertising agency Grey Worldwide (Mauritius) and KPMG (Mauritius). Mr. Tarun Tripathi currently teaches the course – “Business of Entertainment” at MICA. Tarun is a master of the Entertainment game. Be it the fundamentals of entertainment as defined through cultural entities or creative dimensions in marketing movies, he is IIM Lucknow's undisputed entertainment guru. He held the audience spell bound with his insights on the music industry and the marketing strategies used for Hum Tum. Tarun's most endearing trait is his passion for giving back to IIM Lucknow. The 8 hour workshop which spanned two days took the students through a comprehensive journey of the Culture Industry of which Entertainment Business is a part. The workshop was not the only delight though. Tarun also floated 2 competitions - a Case study contest and a Live Project. The case study contest focussed on emerging trends in social media while the Live Project was floated in association with Star One. Both competitions were of high significance to the student community best indexed by participation by over 160 students from the second year batch alone! On the whole, the workshop offered great insights into an industry that has recruited very few professionals and it opened up channels for new career options to IIM Lucknow's whiz kids