IIM Lucknow had the privilege of hosting Mr Rameet Arora, the Marketing Head of Colors TV on campus. Rameet began with an in-depth analysis of Advertising via a Hands-on workshop. Punctuated with over 120 advertisements the 2.5 hour workshop was a true testament to the anecdote on the Theory of Relativity! The IIM Lucknow student community turned up in large numbers intrigued by the meteoric rise of Colors and curious about the man who played a key role in that progress.
The workshop analysed the thought process behind the most creative advertisements and included the mental math that most advertisers used. Mr. Arora highlighted that most good advertisements tell a story and the ads which become memorable are the ones with a simple and engaging truth in them. “Every ad is an opportunity for the consumer to marry the brand”, quoted Mr. Rameet.
With the marketing bunch in the audience aware of the strong nexus that marketers and advertisers have, questions on brand marketing and advertising flowed freely. The most exciting part unravelled in the form of a case study on the launch of Colors, how the channel beat the leader Star Plus and how it continues to remain dominant. The differentiated marketing strategy used by Colors and their brand positioning stratagem amazed yet baffled the IIM students. Ribika, a spokesperson of the Industry Interaction Committee (IIC) which organized the event summed up the evening succinctly with a “Rameet was brilliance personified...we couldn’t have learnt this much in week of classes!”
