Anjuman: The Corporate luncheon at IIML


The Industry Interaction Committee on the occasion of Manfest 2010 hosted the third edition of Anjuman - The Corporate Luncheon on 23 January 2010. Anjuman has been the platform where stalwarts of various domains to share their expert opinions on a contemporary theme, which this year was “India – Expect, Explore, Experience”. This year IIM Lucknow had the opportunity to invite the following industry leaders:


• Dr. Wilfried Aulbur - CEO, Mercedes–Benz India
• Ashok Swaroop – MD of B.Development and Corp. Affairs Citi South Asia
• S. Ramodarai – VC TCS and former CEO TCS
• Pankaj Saluja – Partner Bain Consultancy
• A. Vaidheesh, CEO J&J Medical India


Each of the speakers presented his views on the theme and shared his opinions on it.


Dr. Wilfried Aulbur felt that sustainable mobility is a key aspect of future growth and meet the needs of the society. He said that the demand for cars was outstripping the infrastructure growth in India. He added by saying that population growth and rapid urbanization were fuelling demands for cars and adding to the problems. He felt that India should develop a road mobility infrastructure plan specific for it and not blindly copy the solution from West.


Ashok Swaroop initiated his talk by contrasting how things have changed from 1970s compared to today. He was referring to the fact that the batch of 2010 at various B-Schools would be facing a demanding consumer, whose tastes have changed and will continue changing. He stressed on the fact that India has become disparate with close to 40% of the population still poor. He believes that both state and civil society have realised this and expects to see major investment in social infrastructure. He left us with an inspiring and optimistic note “There are more things in India that unite than the things that divide”.


Mr. Ramodarai emphasized on the importance of both India and China in shaping the global economy. He felt that a major chunk of labour force of the future will come from these two countries. He lauded the role played by both Indian and Chineese, who have been part of many patents and innovations in the recent years. He stressed that new education methods should be adopted to make 500 million people skillful and ready for the global challenge.


Pankaj Saluja shared his views on how foreign firm should make an effective entry in the Indian market. According to him, the companies should aim higher by targeting the mainstream markets by quoting examples like Lo’real, Nokia and Gillete. Localise the 4Ps and cited how Frito Lays used this strategy to launch Kurkure. Effective cost structure should be maintained. The companies should invest in local talent. His final advice was that the companies should be selective when it comes to partnering, M&A and forming Joint Ventures. He cited the example of Bharti Walmart in the Retail sector.

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