US firm puts IIM-L students on biz network!

In a first-of-a-kind development, a US-based software consultancy firm approached the Indian Institute of Management, Lucknow (IIM-L) to be a nodal centre for introducing to the market its new software product which essentially happens to be an operating system providing networking platform.

US Tech Solutions, the New Jersey-based company, announced the venture officially much to the cheers of management students who look it as an opportunity to be a part of business enterprise much before they graduate from the coveted institute.

Ian Tomlin, sales director of the product, said that the platform was an improved version of various social networking sites like Facebook and Orkut. The system brings together business entities together while at the same time maintaining the much needed security to the date. In the initial stages, the platform would be opened to business houses, institutes and entrepreneurs.

Vice-president (corporate strategy), Dhiraj Adya said that it would be like an operating system by which one can have a webpage where one can post information — from products to suggestions to e-mails to SMS.

Himself an alumnus of IIM-L, Adya claimed that this is for the first time that a global consultancy is officially launching the software product suite at a B-school.

The company also conducted a case study competition exclusively for IIM Lucknow Students, and Team 'SPAM' emerged as winners.

Colloquy: The Leadership series 2009

The Colloquy leadership series organized by IIC invites thought leaders from various spheres to share their valuable knowledge and experiences with the budding managers of tomorrow. Some of the notable industry stalwarts who visited the campus in 2009 were:


Mr. Chetan Bulsari, Head (Finance), Barclays Wealth
This session was aimed at educating students on the real issues that led to the financial crisis in its present shape and what could be the potential strategies that could be employed by companies to better the situation. In a second session he helped the second year students, majoring in Finance, understand the nuances of Risk Management in a Bank & explained in detail the critical role played by the bank’s Treasury.


Mr.Anuratna, Global Marketing Manager, Citi Private Bank
Primarily focused at the first year students, this talk by Mr. Anuratna Chaddha centered around the credit crisis, its origins and the mechanism of its spread to all economies. Further, Mr. Chaddha shared deep insights highlighting the key steps that financial institutions such as Citi were taking to emerge from the crisis and start their progress towards growth. Drawing from his personal experiences, he also shared with the students his perspective on the prime challenges he encountered while working in diverse geographical locations such as South Africa & Sub Saharan Africa, which was a very important take-away for students.

Anirban Malakar, Business Head, Maxus Global
Mr. Malakar held an engaging talk on "Media Strategy and Media Schedules" for students of IIM Lucknow. He highlighted how advertising companies go about promotional strategies for corporates. He also shed light on the importance of 360 degree campaigns by companies involving various technology components to create bigger impact and increase reach to the consumers. Mr. Malakar talked about how one should go about placing advertisements and campaigns in different media like print, TV, magazines etc. The session was a great learning experience for the students who gained useful insights into the media strategy domain.


Mr. Bijoy Daga, Head Invest Banking group
Mr. Bijoy Daga, a CA with over 14 years of experience in Relationship Management, Asset & Structured Finance, Advisory Services and Project Finance and currently heading the Investment Banking group at IL&FS Financial Services Limited, took a session on Project Finance. This highly-engaging session primarily dealt with examples of live deals in tune with the current market trends in the International and Indian arena.

Beyond Kotler: The retail and experiential marketing Workshop

Mr. Vijay and Mr. Rajesh of 141Sercon, a WPP Company, delivered a flawless and highly engrossing session on Retail and Experiential Marketing at IIM Lucknow on the 6th of February. Speaking to a packed room of over 100 participants, they walked the students through a whole new world of marketing communications. By opening up new channels of thought in Social Media and how it is changing the face of marketing communications, the highly learned duo, disabused multiple fallacies and passé understanding of marketing communication. The workshop also touched up solutions that 141Sercon has executed for its clients and delved deep into some of the most popular case studies in the world of experiential and retail marketing.


The session proved to be highly interactive with multiple questions on the relevance of social media, the cluttering of the web, the relevance to the Indian context, indices for measuring the results of below the line advertising taking precedence. An interesting anecdote involved a student questioning the relevance of social media in the context of the usage of Facebook in B2B contexts and the presenters breaking the common myth that social media revolved around social networks and Facebook.


Amit Haralalka, a first year student and a marketing enthusiast felt that the session was an eye opener for marketing students, thanks to the numerous case studies on Burger King, Ikea, WHO et al which helped relate to the content easily. IIC, which coordinated the workshop, was inundated with requests for another session on digital marketing by the company the next year around. Vijay and Rajesh were more than happy to come back to IIM Lucknow and termed the student participation as well-informed and precise. On the whole, a highly engaging afternoon and time well spent.

Anjuman: The Corporate luncheon at IIML

The Industry Interaction Committee on the occasion of Manfest 2010 hosted the third edition of Anjuman - The Corporate Luncheon on 23 January 2010. Anjuman has been the platform where stalwarts of various domains to share their expert opinions on a contemporary theme, which this year was “India – Expect, Explore, Experience”. This year IIM Lucknow had the opportunity to invite the following industry leaders:


• Dr. Wilfried Aulbur - CEO, Mercedes–Benz India
• Ashok Swaroop – MD of B.Development and Corp. Affairs Citi South Asia
• S. Ramodarai – VC TCS and former CEO TCS
• Pankaj Saluja – Partner Bain Consultancy
• A. Vaidheesh, CEO J&J Medical India


Each of the speakers presented his views on the theme and shared his opinions on it.


Dr. Wilfried Aulbur felt that sustainable mobility is a key aspect of future growth and meet the needs of the society. He said that the demand for cars was outstripping the infrastructure growth in India. He added by saying that population growth and rapid urbanization were fuelling demands for cars and adding to the problems. He felt that India should develop a road mobility infrastructure plan specific for it and not blindly copy the solution from West.


Ashok Swaroop initiated his talk by contrasting how things have changed from 1970s compared to today. He was referring to the fact that the batch of 2010 at various B-Schools would be facing a demanding consumer, whose tastes have changed and will continue changing. He stressed on the fact that India has become disparate with close to 40% of the population still poor. He believes that both state and civil society have realised this and expects to see major investment in social infrastructure. He left us with an inspiring and optimistic note “There are more things in India that unite than the things that divide”.


Mr. Ramodarai emphasized on the importance of both India and China in shaping the global economy. He felt that a major chunk of labour force of the future will come from these two countries. He lauded the role played by both Indian and Chineese, who have been part of many patents and innovations in the recent years. He stressed that new education methods should be adopted to make 500 million people skillful and ready for the global challenge.


Pankaj Saluja shared his views on how foreign firm should make an effective entry in the Indian market. According to him, the companies should aim higher by targeting the mainstream markets by quoting examples like Lo’real, Nokia and Gillete. Localise the 4Ps and cited how Frito Lays used this strategy to launch Kurkure. Effective cost structure should be maintained. The companies should invest in local talent. His final advice was that the companies should be selective when it comes to partnering, M&A and forming Joint Ventures. He cited the example of Bharti Walmart in the Retail sector.

When P&G chose IIML over others...

Conducted exclusively for IIML, the P&G Information & Decision Solutions (IDS) Case study Competition had hundreds of enthusiastic students from both the batches competing against one another. A panel comprising senior managers from P&G, including Ms. Priscilla China from P&G Malaysia judged the final round of the contest. The judges were extremely pleased with the quality of the solutions which according to them “came very close to P&G’s own solution of the case”.