P&G Unplugged: A Talk by Mr. Damon Frost

The Industry Interaction Cell brought to IIM Lucknow its first offering of what is going to be an exciting year - “P&G Unplugged:  The Strategic Role of Technology in P&G”

On the 28th of June, IIM Lucknow hosted Mr. Damon Frost, Associate Director, P&G Global Business Services. As the Global Business Services leader, Mr. Frost drives the strategic use of technology by Proctor & Gamble’s 127,000 employees in more than 80 countries worldwide. With over a decade of senior management experience at P&G, Mr. Frost has been instrumental in leading the company’s Communication and Collaboration services globally and formulating its digital strategy, along with the development of the next generation of Business Intelligence tools within the firm’s business units.

Mr. Frost’s arrival on campus gave all of us a privileged insider’s view of how a huge corporation like P&G is using technology to win in the FMCG sector. For instance, the integration of the entire value chain using technology has yielded rich insights into consumption patterns. These insights are very specific, local, and enable rapid managerial response to fluctuations in consumption.

Additionally, Mr. Frost spoke of the innovative ‘Virtual Stores’ concept, that enables quick, and potentially automated changes in layouts to influence sales.

Over and above his interaction with the students of PGP27 and PGP28, Mr. Frost also agreed to collaborate with Professors from IIM Lucknow for the creation of Case Studies on P&G’s IT function.